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M7 Real Estate Success Story

An Epik website migration

How Epik migrated a large, complex multinational website across 14 different language sites without a single error.

The Client

M7 Real Estate
A leading European Fund & Asset Manager with 16 offices in 14 countries. M7 manages over 830 industrial, office, and retail properties with a value of c. €5BN.

The Challenge

Completely re-design and migrate the English and 14 multi-language individual country websites with over 3000 pages of content without a single error.

Enhance performance, especially on mobile and improve navigation, user journeys and measured site outcomes.

The Solution

We adopted a four-stage process:

  1. RESEARCH & PREPARATION

Robust and rigorous process in close collaboration with the client, including a workshop to understand business objectives and how the website could help achieve them. We used Google Analytics to understand the existing site’s performance and identify critical pages. We produced a full technical 27-page SEO audit with elements for improvement prioritised into Critical, High, Medium and Low. The site plan was re-worked and all pages wireframed to improve navigation and user journeys.

  1. REBRAND & DESIGN ROLL-OUT

We evolved the look and feel of the brand, developing it to reflect the status of a dynamic modern company and futureproofing it. Next, all desktop pages were designed with a complete set of responsive pages, and all assets were exported with detailed guides and examples for the developers. Development included complete URL redirect mapping and pre-launch redirect testing.

  1. BUILD & LAUNCH

We married beautiful design with a pixel-perfect build.  We compiled a comprehensive pre-launch checklist and ran advanced testing.

  1. ONGOING

We are conducting post-launch training, monitoring, updates and optimisation.

The Results
0
Crawl/404 Errors
1.7
New site loads in 1.7 seconds 
(old site = 3.4)
+42%
Average session duration
+21%
Conversion rate

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The data says it all: no page errors and improved site speed and performance. What Epik said they would do, they did and more, and made it look effortless. Oh, and they’re also good fun to work with.
Mikey Clarke
Head of PR