Gosnells partnered with Epik to define a clearer creative platform and brand world for the business.

The brief

Develop a distinctive brand positioning that would help Gosnells stand apart in the drinks market while reflecting its London roots and natural ingredients.

Our approach

We developed the Nature With Attitude platform, a creative territory built around the idea that while Gosnells is rooted in nature, it was born in the city.

The concept introduced a more rebellious tone to the category, combining elements of urban culture, humour and wildness to create a brand voice that felt energetic and distinctive.

From there, we developed the Rewild Your Soul creative route, expressing the brand’s connection to nature through bold imagery and storytelling.

The platform was designed to extend across packaging, posters, bar assets, merchandise, social content and digital channels, creating a flexible system for how the brand could appear across different environments.

Outcome

The result is a distinctive and expressive brand world that allows Gosnells to communicate its personality with confidence across multiple touchpoints.